I actually answer to both, but I guess Jesseca. Your name is Jesseca, but your Instagram handle is Da Real BB Judy, with the BB standing for “big booty.” Should we call you Jesseca or Judy? It’s hard to talk about because you never want to say the wrong thing around people that have been negatively affected, but a lot of beauty brands have been up.” We talked to Dupart about other hard topics, including how intertwined her persona and brand have become, whether she’d consider selling her company and her extensive wig collection. “People are at home, either doing stuff on themselves or they are making videos, so they want to have makeup, hair and clothes,” she says. A recent Wired article reported Kaleidoscope began generating $1 million in monthly sales at the end of March 2018 and, earlier this month, Dupart, who’s received media attention lately for being Da Brat’s girlfriend, told Beauty Independent its sales increased at least 33% during the pandemic. “LAH” is the latest in a string of zeitgiesty marketing moves-“Edge Patrol” spoofs of “Cops” came first, but there’s also been takes on “Judge Judy,” “The Jerry Springer Show” and more-that have helped Dupart, who previously ran New Orleans salon Kaleidoscope Hair Studio, gain 1.5 million Instagram followers and build a brand that’s rung up over $20 million in sales to date. In the five days since Jesseca Dupart, founder of Kaleidoscope Hair Products, dropped “LAH” or “Long and Healthy,” a parody of Cardi B’s and Megan Thee Stallion’s WAP video featuring YouTuber Lala Milan and reality television star Kandi Burruss-Tucker, it’s drawn close to 1.84 million views.

Judy kaleidoscope